TRENDING ON PAGE/OFF PAGE TUTORIAL FOR 2018
what is seo
Seo is the process used to rank a website,brand or store in the search engine such as:google,yahoo,msn e.t.c .It includes right strategies and powerful techniques used to enhance the amount of user to a website by obtaining a high ranking placement in the search result page of a search engine(serp)
search engine optimization is specially done by the content adding,site structure, navigation,coding naming convention,mobile optimization,page loading speed and footer optimization.
TYPES OF SEARCH ENGINE OPTIMIZATION
There are two types of search engine optimization(seo)
On page seo
Off page seo
1.DEFINITION OF ON PAGEOn pages seo is the practice of optimizing individual web pages in other to rank higher and earn more relevant traffic in the search engine.On page refer to both the content and html source code of a page that can be optimized.The most important section of your on page includes:-
8. Footer optimization
2. OFF PAGE SEO
Contrary to the on page seo, off page seo refer to the activities beyond the boundries of the page.The most important are:2.Social media marketing
Now that we have seen the two types of search engine optimization that we have.I will now go into detail off each type.
PAGE TITLE OPTIMIZATION
Page titles are probably the most overlooked aspects of SEO. Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page is about, they also determine the first impression visitors have of your page.
Best practice for page title optimization
1.make sure you are using targeted keywords or phrase in the beginning or towards the middle of Title tag.
2.Don't repeat the same keyword in title tag with the intension to get better rankings on Google, Yahoo and Bing.
3.limit Title Characters length to 65 Characters only with spaces.
4.Avoid using stop word.
5. Avoid keyword stuffing.
6.Avoid duplicating the exact text strings in the <h1> tag text
There are two important meta tags.They are meta description tag,and meta keyword tag.
Meta description tag:
A site's meta description should contain a brief description of your website focusing on the area and service that you business is specified in.
. The meta description appears on a google search result page under the page title.
. This small piece of text can be consider as a selling snippet, if a searcher find it appealing, he is likely to click and go inside your page to find out more information.
. If your meta description is too generic and isn't written too well then there is a chance that your site will simply be ignore.
Guideline for giving meta description
. Be under 150 character ( but not under 100 character; take advantage of the space you have).
. Incorporate the primary target keyword. Include some of your keyword will give you some advantage in google's relevance algorithm
. Provide a valuable ,compelling reason for why someone should visit the page.
META KEYWORD TAG
Meta keyword are the least important tag for search engine like google, but it an easy way to tell search engine about our important keyword
Guideline for good meta keyword tag
- Use synonymous
- Use unique keyword
- Add very few meta keyword (max 10) to the page that are related to the page title and content.
Image optimization is one of the main factors to rank on search engine.Some may not realize this, but images generate 1000's of traffic from image base search engines.Image optimization can be done in the following ways.
3.Image Size matters.
Definition: An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact search engine ranking
What purpose do alt tags serve?
Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags solve for this by providing text which is read by the search engines. When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks. Alt tags are also useful for users viewing a webpage on screen readers or browsers that can't process images. Where is an alt tag located? Alt text is contained within the image tag:
for example <img src="flower.png" Alt = "flower">
Image File Name:
Naming your images with the exact primary keyword or secondary related keywords as the content is still important and is considered good and not keyword stuffing. For some reason they want your to do this and reward you for it.But don't overdo it.
Make sure your images are all not too small or are not tiny thumbnail images! Having nice big images that span across atleast 50% of your page width is a good benchmark.
Putting a caption below the image is another used trick in the SEO industry and it works really well. WordPress or simple HTML markup code allows you to insert image captions and you should do this where possible, as Google is seeing this and it adds to your content relevancy. While making captions – dont keyword stuff, but try to describe the image or write a quick caption about it.
Quantity of Images
Its always better to have more images within your content. The benchmark that is working best is to have around 6 to 8 images for every 1000 words or so of content. Not only is this directly beneficial as a signal, but it keeps the users engaged a bit longer with your page that gives a feedback loop of better dwell time that eventually also helps with your quality score signals.
The image needs to be a unique image as seen by Google
Having a great URL structure for seo might seem straightforward, but it is often times overlooked. URLs are really the building blocks of your website and can make or break your traffic. While it is important to mindfully create these URLs, these tips are not critical to every single page that is created. Your website will not perish if every single suggestion is not followed, but it's more about doing these things where you can, so that you are contributing to the success of your website. Keep in mind that these URLs are being read by humans and search engines alike, and it is not very difficult to structure them in a way that will please both.
Best Practices for seo optimization
1. Remove Extra Words
2. Relevant Keywords
3. Easily Readable
4. Utilize Hyphens and Underscores
5. Single Domain and Subdomain
6. Canonicalize When Possible
7. Exclude Dynamic Parameters
8. Match URLs and Titles
9. Remove Unnecessary Punctuation
10. Avoid Keyword Stuffing
While you want to include a sufficient amount of keywords within your URL, you definitely do not want to go overboard with them. Too many keywords and your link will start to look like spam, automatically creating a bias against it. This type of repetition will not help in search rankings and will hurt your chances of getting clicked on. Google and Bing have become savvy to keyword stuffing, so there is no way that it could prove beneficial. If anything, keyword stuffing will lead you to be penalized both immediately and in the long run.
Optimize the footer of your site by giving links to different pages,post,social pages e.t.c
Let me walk you through off page seo
Off Page" SEO refers to the text and "inbound" linking from other web site pages to your web site pages. It is all such a work that you directly do off page of your website,which boost its ranking on google, yahoo, bing e.t.c.The higher your web page rank on search engine the more traffic your website is likely to get.
WHY IS OFF PAGE TECHNIQUE IMPORTANT
* Rank in SERP: The site will get more traffic through and increased rank in search engine result page.
* Increase in Page rank: Page rank is the rank between 0 – 10, given by the Google for the best site in search engine result page.
* More exposure: While getting top position of result page there will be more traffic from different links and you can increase your page rank.
CATEGORIES OF OFF PAGE TECHNIQUE
1.Black Hat The term Black Hat SEO defines the set of non-legitimate techniques and actions to position your content in Google and in the rest of the search engines. In search engine optimization terminology,black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. The most common practices of Black Hat SEO :
The keyword stuffing is a bad practice of adding the same keyword multiple times in the same text to position themselves for that content, increasing its density to such an extent that Google penalizes. It is said that the same keyword should not have more than 15% density, a rather high percentage. So, if you write an article and write the same keyword naturally, you will never exceed that percentage.
2.THE PURCHASE OF LINKS
One of the factors of positioning in search engines is the link of external pages to your website. If you have many external links, Google will interpret that your content is relevant to the user. However, these links should be generated naturally, so, as you can imagine ... Buying links is a penalized practice. In fact, on April 24, 2012 Google updated its algorithm and introduced Google Penguin , whose purpose is to fight against low quality links and spam.
As the name implies, the duplicated content in SEO refers to identical content in the same website or different sites. Both practices are penalized, because Google believes that you are trying to position the content at all costs.
4.PAGES OR CONTENT CREATED ESPECIALLY FOR SPIDERS
A "spider" is a program that analyzes all web pages constantly. Thanks to the spiders, our contents are indexed and later the users can find them. Knowing this, we can move on to another malpractice: create content that only spiders can read. An example? How about creating pages with a series of keywords related to the web itself? Tempting, right? But do not do it because Google knows all (or almost all).
5.DOORWAY PAGE IN SEO
It is related to the previous practice. The doorway pages in SEO refer to the creation of pages that are loaded only 1 or 2 seconds and then redirected to another page. The user, obviously, does not have the material time to appreciate the content of the page, but the search engines do. The grace of this technique is to add potential content to position. However, once again, Google detected this resource and penalized it.
6. HIDDEN CONTENT The known in English as " clocking content ", is nothing
WHITE HAT SEO
White hat seo is the act of doing seo following search engine procedure and techniques.
following these techniques guaranteed your safety and give your website organic traffic.
white seo includes :
2.High quality content.
3.Proper keyword research
4.Web structure development
6. Migrate to HTTPS
7. Schema markup